In order to get great you must first get frequent.
Developing daily activities, tracking them and repeating them every single day no matter what.
HOW TO BE CONSISTENT
What you want to do is to commit to the activities, be consistent and trust the process. It is so easy to be committed in the first week. You are calling people you may not have spoken with for months…so it’s good to reconnect. But it’s around the third week when you have a lot of appointments on your schedule and you get the urge to slack off. But you can’t afford to slack off. Remember, you have to remain committed to the activities and be consistent. Research has shown that it takes about six weeks to develop a habit. Commit to those six weeks and take it one day at a time.
TRUST THE PROCESS
Every real estate agent has their own rhythm, so you should not compare yourself to the other agents you know. It’s not important for you to try and keep up with what they are doing, they are following their plan and you need to follow your plan. There are many factors that contribute to becoming a successful real estate agent, but the most important is being consistent in revenue generating activities. If you are consistent there is no way your business won’t grow.
Here are our tips on how you can be awesome at being consistent:
Focus – Get organized. Work out your short term and long term goals. Set your daily, weekly, monthly structure and stick to it religiously. You have to be consistent. Just doing the necessary tasks sometimes won’t get you the results. Whether it’s doing callbacks, maintaining your database or following up on leads, you have to remain committed and stick to the routine. Set up templates for everything you can set a template for to save time and maintain your brand; SMS, newsletters, market appraisals, presentations.
Dealing with clients – Actually dealing with anyone and everyone. You need to be reliable and that means consistent with every single person you deal with. If you say you will call, then call. If you say you will email, then email. Follow up – it’s not rocket science. Keep appointments and meetings on time; say please and thank you to EVERYONE. We deal with a lot of agents and the majority don’t have basic good manners even when they are getting great service. It never ceases to amaze us! Real estate is 24/7 and we get asked often for recommendations for a good agent. Funnily enough, the ones who have fantastic people skills are all doing well in their businesses and yes, we do give them recommendations!!!
Passion – Passion is infectious. Everyone wants to be around positive, motivated people. Consistency here is imperative. You can’t turn it on and off. You need to find a way to maintain that passion always. Keep asking yourself why you got into real estate and remind yourself what you love about it, whether it’s helping people find their dream home, closing deals or working in a people industry. When the batteries need recharging, make sure you fit in some exercise and me-time so the passion stays strong.
Marketing – Marketing is a big one. You have to maintain your profile consistently no matter whether you are part of an agency or a franchise. Who chooses an agent for the franchise? People want someone they can relate to and work with, not a company. Your marketing efforts have to be consistent so it’s better to maintain 1 or 2 social media sites well rather than trying to do lots poorly. Plan your content, your email campaigns and newsletters as well as your videos. Make sure you are relevant and interesting.
Education – Stay up to-date. This also takes consistent effort. No one wants to deal with someone who isn’t knowledgeable about the latest changes or updates to industry regulations. It’s important to also keep abreast of what’s happening in your local area – developments, transport, schools, parks, shopping centers and restaurants.